SearchCap: Google Index Bug, Bing Beats & More Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Confirms Three Mobile Text Ads Showing On Some Queries
  Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged.
• UK Regulator To Google: You Must De-Index Follow-Up Stories About Right To Be Forgotten Subjects
  The European “hide me, find me” SEO game that is the Right to Be Forgotten (RTBF) continues to twist and turn. The latest twist is that Google has been ordered by a UK regulator to remove links that were indexed after subsequent news articles appeared about the subject of the original RTBF de-indexing. The Guardian […]
• The Early Impact Of Google Adding More Ads To Mobile SERPs
  Columnist Andy Taylor shares data from Merkle|RKG suggesting that Google is now showing more ads in mobile search.
• 7 Key Questions To Unlock Growth Opportunities In Your SEO Audits
  When auditing a website’s search engine optimization (SEO) efforts, it’s easy to find issues that need to be addressed — but columnist Aleyda Solis reminds us that we can use this data to discover new opportunities, as well.
• Bing Beats Google “Now On Tap” To Android With New “Bing Snapshots”
  It turns out that Bing has its own version of Google “Now on Tap” — and it’s now available for Android devices, ahead of the release of Google’s own upgraded service. This morning, Bing announced that what the company calls “Bing Snapshots” will deliver contextually relevant search information for any app installed on your Android […]
• Google Officially Rolls Out New Blue-Colored Navigation Links To Replace Red Links
  Google says goodbye to the red filter links at the top of their search results and welcomes in the color blue.
• Google: We Might Have A Problem With Index Count Reporting In Google Search Console
  Did you notice a drop in your index count within the Sitemap reports in the Google Search Console? No need to worry, it may be a Google bug.
• Nail B2B Authority Targeting: Psychographic Targeting Hot House
  True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are high enough in the hierarchy of a company to make […]
• Optimise Your Marketing Organisation: Attend MarTech Europe.
  More than 50% of marketing decision makers believe that organisations should have both a CMO and a Chief Marketing Technologist (CMT), according to a recent study. Nearly three quarters of them believe more companies will begin hiring CMTs in the next five years. The undeniable truth is that marketing is now a technology-powered discipline. Organisations conceived and […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video
• Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads
• Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
• Bing Lures Android Developers With New Knowledge Graph API
• Email Best Practice Pros: Lifescript Goes Heart-To-Heart
• 5 Steps To Finding Hidden Website Optimization Gems
• Shopify Integrates AdRoll To Activate Retargeting Campaigns
• Nail B2B Authority Targeting: Psychographic Targeting Hot House
• Optimise Your Marketing Organisation: Attend MarTech Europe.
• Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users

Search News From Around The Web:

Industry

• Lightning Strikes Google Data Center, Disrupts Cloud ServicesData Center Knowledge, datacenterknowledge.com
• Pulling Back the Curtain on Google’s Network Infrastructure, Official Google Research Blog

Local & Maps

• The Most Screwed Up Local SERP on Google You’ll Ever See, joyannehawkins.com
• Apple outs iOS 9 Maps transit data sources, new business listing aggregators, appleinsider.com

Link Building

• How to Develop a Link-Building Strategy in 5 Steps, TechDay

Searching

• Google Answers: We Are Wrong About What Happened To The Dinosaurs, Search Engine Roundtable
• How Google Could Rig the 2016 Election, POLITICO Magazine
• The Next Chapter for Flu Trends, Official Google Research Blog
• Watch your language! 44 of them, actually., Google Translate Blog

SEO

• Can I Outrank My Competitors with SEO?, digitalthirdcoast.net
• Google Says They Never Index All The Pages, Search Engine Roundtable
• Removing A Pure Spam Penalty Without Webmaster Tools, blog.ahrefs.com
• The Semantic Web & Knowledge Graph with Bill Slawski, SuccessWorks
• What Webmasters Should Know About Stagefright, thesempost.com
• YouTube SEO – 10 quick optimisation tips for marketers, vertical-leap.uk

SEM / Paid Search

• 5 Considerations: Is PPC Right For Your Business?, semrush.com
• Back To School Starts in July for Paid Search, Spend Down in 2015, AdGooroo
• Best Practices: Improve the performance of your DSA campaigns, Inside AdWords
• Google is testing promoted video ads in search results, Digiday
• Impact Of July 2015 AdWords Quality Score Change, PPC Hero

Article Source - http://searchengineland.com