As a result of the Penguin update, many webmasters who for the longest time have practiced manipulative SEO practices have received many warning messages such as "unnatural links detected" and suddenly suffered a great down grade in their page rankings. The question that remains among SEO consultants and webmasters is how the Penguin update will affect or influence SEO. What is clear is that webmasters must now be careful in their page optimization services, since any deviation from white hat practices get detected by the Penguin update and will result in heavy penalties.
Websites generally compete to have higher ranking in search engine results pages. The competition has driven some companies to adopt manipulative back linking and other SEO tactics for their websites to outdo their rivals. This can no longer be the case with Google's Penguin update. The top five roles of the Penguin update are to stop web-spamming practices that manipulate page rankings on search engine results pages, to scrutinize content originality and reward or promote those with good and relevant information, to boost the rankings of pages with good user experience, to decide if pages are incorporating excessive industry jargon, and to increase the rankings of fast sites that have enhanced crawl ability.
With the Penguin update in place, back linking tactics to sites with no relevant content will no longer have influence in search engine ranking mechanisms. Google will only offer better search visibility to websites that have high quality content and frustrate the rankings of those with inferior content. More than ever, webmasters and SEO consultants must make sure that their text and picture contents are relevant and helpful to users as opposed to adopting measures to appease search engine spiders. This is because the page contents that are useful and helpful to users are what get rewarded by the Penguin update.
If you have been badly hit by Google's Penguin update, its time to revisit your on-page optimization practices and correct where you have gone wrong. If you have wrongly copied content, stuffed keywords, or used back links that direct readers to irrelevant websites, its important that you remove them as soon as possible. Apart from providing relevant and high-quality content for your websites, venture out into other marketing platforms such as social media networks. Change your focus from SEO and traffic and take up public relations strategies such as referrals and CPM advertising that focus on users and consumers.
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