Social media has never been more powerful than now. With new
methods evolving in online social media arena, social media optimization
(SMO) has become the buzz word in the Internet marketing services
market. A SEO India company is known for the best online marketing
services including social media optimization and content optimization.
These services aim at optimizing the Website for prospective users
through various online tools such as blogs, social networking Websites,
micro blogging services, online video tools, etc.
Social media
optimization (SMO) is a relatively new concept. SMO can be viewed as an
extension of search engine optimization (SEO). While SEO strategies aim
at optimizing the Website mainly for search engines, SMO target the
social community or the customers directly. However, both methods are
complementary to each other. When a Website is optimized for search
engines, it is naturally optimized for the target viewers, or the
customer community. Similarly when a Website is optimized for social
media, it naturally gains a lot of organic links and content that will
help raise its page ranking among different search engines. In this
regard, we can say that both SEO and SMO are interrelated and can be
accepted as part of online marketing strategies of a business.
The
most important SMO services offered by SEO Services India Company
include content optimization and link building. Rohit Bhargava, who
coined the term 'social media optimization' suggest six important rules
for making a Web site more social media friendly. They are: increase the
linkability of the Web site, include methods for easy tagging and
bookmarking, reward inbound links, encourage mashup, help the Web site
travel to other sites, and lastly, stay connected with other communities
as much as possible. These are the fundamental rules to be kept in mind
while optimizing a Web site for social media.
Link building plays
an important role in SMO. If your Web site is the source/route of a
number of traffics, it is likely to carry more points in SEO terms. What
really happens here is that the page rank of the linked Web sites also
contributes for the page rank of your Web site. For example, if your Web
site is linked to Facebook, a popular social networking site, the page
rank of your Web site will be improved significantly because of the
impact of the traffic generated to Facebook from several other sources.
The power of social media is reflected here. Social networking sites or
any other social media sites such as photo sharing, article sharing or
video sharing Web sites contribute in this manner because they are the
sites that get the highest ranks in search engines.
Bookmarking is
an important SMO tool that helps in building useful links. There are
several bookmarking sites that offer this service, which helps a content
travel to infinite number of destinations, depending on its quality.
SEO Services Company helps clients achieve the best results from such
services. They develop quality contents that can contribute for organic
SEO and circulate them to different locations through social bookmarking
services such as del.cio.us, digg and reddit. Depending on the
requirements, the SEO India Company also provides them with other SMO
services such as blogging, online forums and others.
Article Source: Ezinearticle
