Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.

Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.

Anything different about this latest release? Google says it’s supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. From the post:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

New Chance For Some; New Penalty For Others

The rollout means anyone who was penalized by Panda in the last update has a chance to emerge, if they made the right changes. So if you were hit by Panda, made alterations to your site, you’ll know by the end of next week if those were good enough, if you see an increase in traffic.

The rollout also means that new sites not previously hit by Panda might get impacted. If you’ve seen a sudden traffic drop from Google this week, or note one in the coming days, then this latest Panda Update is likely to blame.

About That Number

Why are we calling it Panda 4.1? Well, Google itself called the last one Panda 4.0 and deemed it a major update. This isn’t as big of a change, so we’re going with Panda 4.1.

We actually prefer to number these updates in the order that they’ve happened, because trying to determine if something is a “major” or “minor” Panda Update is imprecise and lead to numbering absurdities like having a Panda 3.92 Update.

But since Google called the last one Panda 4.0, we went with that name — and we’ll continue on with the old-fashioned numbering system unless it gets absurd again.

For the record, here’s the list of confirmed Panda Updates, with some of the major changes called out with their AKA (also known as) names:

1. Panda Update 1, AKA
   Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, AKA
   Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8 AKA
   Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
26. Panda Update 26 AKA
    Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)
27. Panda Update 27 AKA
    Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced)

The latest update comes four months after the last, which suggests that this might be a new quarterly cycle that we’re on. Panda had been updated on a roughly monthly basis during 2012. In 2013, most of the year saw no update at all.

Of course, there could have been unannounced releases of Panda that have happened. The list above is only for those that have been confirmed by Google.

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Learn to Effectively Integrate Marketing Technology At MarTech: The Marketing Tech Conference, we'll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers ­- industry-defining executives and analysts who will help you understand marketing technology and its impact on your organization. See the agenda!

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How Google’s Penguin 3.0 Is Playing Out Across The Web

How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

There’s been a lot of debate about how big or small the latest Penguin 3.0 update was. This post won’t offer a measure, but will assemble the information we’ve gathered and suggest what may happen next.

I believe that the indisputable truth about Google’s updates belongs to Google only, and for all that we know, Penguin 3.0 impacted less than 1% of the English language queries. However, as with anything related to SEO, we can only take what we have and work ourselves out of the dark.

So, whenever big algorithmic changes are made, we gather every bit of information we can, then try to put the pieces together in order to understand what happened and what to expect next.

At my company, AWR, we have recently been performing some studies of our own on the impact of algorithm changes with the development of our latest Google Algorithm Changes tool.

According to the data we processed, was saw a very distinct fluctuation in rankings determined by Penguin 3.0, with the peak in ranking changes being recorded on October 18 and October 19. Overall, the changes came in at 4.4 on our scale of ranking changes.

For comparison, the highest ranking changes factor we’ve ever seen with our tool was 5.6 during theHTTPS/SSL as Ranking Signal update.

Some background: The Ranking Changes Factor is a metric we have calculated based on the changes we’ve seen in our data set, which includes 10,000 keywords and 500,000 URLs across various industries. The data is updated daily and shows the severity of the changes.

The Overall section (pictured above) shows the Ranking Changes Factor, which is computed using a proprietary algorithm. The Top 10-50 sections show the number of websites that have had their rankings changed (compared to the previous date) and the percentage (how many websites were affected from the total number of websites).

The more websites are affected, the higher the importance of the algorithm update. The blue line shows the organic visibility of all the websites that we track, rising when the sites experience higher rankings and lowering when the rankings drop.

Penguin 3.0 Hit Harder On Low-Ranking Websites

In addition to calculating the Ranking Changes Factor, we also wanted to take a closer look at the update’s impact across the search results spectrum. And so, we found that the turbulence generated by the update was heavier for pages that appeared beyond the second page of results.

Specifically, only 1 in 10 websites on the first page of search results (top 10) experienced changes that moved them 5 positions (screenshot-1). However, when you expand the scope to include the top 50 results, the number of websites impacted was considerably higher at 36.2% (screenshot-2).

The update did not generate a large number of dramatic changes within search engine results pages (SERPs). According to our data, fewer than 1 in 10 websites (7.7%) that ranked on the first page dropped by more than 10 positions after Penguin 3.0:

If this number were higher, we would be talking about disasters. A Top 10 listing experiencing a drop of more than 10 positions is kind of a big deal, while lower rankings are more volatile by nature.

Penguin Behaved Differently In Other Countries

All languages and regions around the world were affected by Penguin, as the update launched globally. However, what we found is that Penguin 3.0 behaved differently in countries outside of the U.S.

While on Google.com (in the U.S.) the damages of Penguin 3.0 were immediately seen on October 18, the update rolled out to other countries a bit more slowly. On Google UK, for example, the peak in turbulence was seen on October 20th:

Or take the case of Google Germany, where Penguin 3.0 did not lead to any big changes in search results:

Up until now, we have only processed data for a couple of countries, more as an experiment at first. But it proved to be an interesting direction for moving forward with our research, the data being extremely useful for people outside of U.S. to use as benchmark in times of ranking turmoil.

The Bottom Line

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

I hope you will share your thoughts, too, in the comments below and via Twitter (we’re using the hashtag #gac for Google Algorithm Changes).

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Learn to Effectively Integrate Marketing Technology At MarTech: The Marketing Tech Conference, we'll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers ­- industry-defining executives and analysts who will help you understand marketing technology and its impact on your organization. See the agenda!

Google Releases Penguin 3.0 — First Penguin Update In Over A Year

Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday

Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.

Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.

Google verified to us today that this has happened, when we asked about it. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.

Penguin Releases Over Time

This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because it’s been so long since the last release of Penguin that it’s worth counting as a major release.

Here are dates of all Penguin releases:

• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)

Note that Penguin 1.1 and Penguin 1.2 were previously reported by us as Penguin 2 and Penguin 3, because Google itself hadn’t given them numbers, so we did. But when the fourth release happened, Google declared that to be Penguin 2.0. We’ve renumbered to fit in with Google’s belated numbering sequence.

The latest Penguin release is one of the most anticipated algorithm updates in Google’s history. Some publishers have been desperately waiting for the refresh that arrives just over a year since the last.

Getting Caught & Freed By Penguin

The publishers have been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google wanted.

Publishers hit by the last version of Penguin — back in October 2013 — have been waiting until now to see if actions they’re tried such as removing spammy links have worked. If so, they’re likely seeing some improvement in traffic this weekend. If not, they have to try making more changes and then waiting until however long it takes for Google to release Penguin again.

By the way, for those who tried disavowing bad links, if you did that within the last three weeks, that was too late for this Penguin update. Our article from a talk Google gave at our SMX conference earlier this month explains more.

Do keep in mind that some people may see ranking drops but not actually be hit by Penguin. That’s because if Penguin causes a wide range of links to be discounted, those links will no longer pass along the credit or act as “votes” as they once might have.

Sites that gained from these fake votes — as Google would consider them — lose that credit and thus potentially visibility, even though they weren’t penalized by Google directly.

Google has suggested that with the latest version of Penguin, it also would have a new system allowing for refreshes to happen more frequently. Time will tell on that — the count starts now.

Postscript: Google has confirmed that the Penguin roll out is complete as of Monday morning, October 20th.

Postscript #2: Google has finally shared more details with us on this Penguin update including it is still rolling out, impacting 1% of queries. Learn more over here.

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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

On September 26, Google told participants at its 15^th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.

This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.

Hummingbird allows the Google search engine to better do its job through an improvement in semantic search. As conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms used in a query.

It seems that with Hummingbird, Google can now better answer those longer-tail queries even if a page is not optimized for them. So some pages may have a better chance of being found for certain queries now.

We saw clues this was coming. In fact, back in May, Google announced conversational search across devices plus improvements to the Knowledge Graph.

In the announcement, Singhal painted a picture of the future of search. “People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do.”

Keywords Still Central To SEO

More recently, the loss of keyword data that skyrocketed from Google’s move toward 100 percent secure search punctuated the fact that at the same time, Google was getting better at search, and it was asking SEOs to move away from a strictly keyword-based approach.

So the question is: should SEOs be worrying about their strategy? And the answer is no — at least, not if they’ve been staying on the leading edge of SEO.

Why Google Hummingbird Means Business As Usual For Many SEOs

Google’s algorithm continues to be a complex mix of factors that weigh the relevancy of a page for a query. That hasn’t changed.

While some people may be panicking that their SEO strategy needs to be revamped, if you’ve been progressing with the natural evolution of SEO, there’s nothing to worry about. You’re on the right track.

Taking what we know about how Google is trying to improve its search results, here is just a sample of some of the things that continue to matter:

• Mobile SEO: Undoubtedly, conversational search is driven in part by the way people search when on their mobile devices — so, mobile optimization is going to continue to be critical.
• Structured Data Markup: Providing search engines with as much information as possible about your page content helps them do their job better. Structured data can also improve click-through rates in the search results when displayed in rich snippets.
• Google+: Google’s social network is essential in helping to identify your online brand, connecting it with concepts and serving your content in the Google results.
• Links: Google may not want SEOs obsessing over PageRank data, but that doesn’t mean links are irrelevant. Links help Google put concepts together on the Web; they also send strong signals to Google about the credibility of your page.
• Keyword Optimization & Content Creation: Nowadays, it seems there is a lot of debate over the usefulness of focusing on keywords. But keywords are not dead. Quality content is crucial, and that includes at least some level of keyword optimization.

Start With The User, Execute With Content, Measure By Page

SEO now requires a keener understanding of your audience. It doesn’t start or end with keywords; rather, it starts with the user and an understanding of what your user wants.

Users: What Matters To Them & How Can You Help?

Your content may have four or five different types of users, who are searching for the answer to a query. Understanding what’s being served to which user and catering to those important segments with a good user experience on your site is key.

Currently, personas are talked about more than ever in the search marketing world. Traditional marketers have long since used this model to better understand their product or service user. This depth of understanding is important as you think about the topics your users are interested in and how you can be a solution for them with your content.

Keyword research still guides us to the topics people in our audience are searching for; but, our responsibility as marketers is to go beyond that data. That means having the most useful, most engaging, best quality page for a query – with the appropriate keywords on the page.

And although keyword optimization often happens best when a topic is thoughtfully written, and has enough depth to include many variations of a concept, optimizing your page for specific queries still reinforces the topic of the page.

If you haven’t spent much effort gathering qualitative data about your users, now is a good time to start. Surveys, monitoring conversations on social and talking face-to-face with your customers will help you build those personas to better understand what matters to them, so you can execute with content. But more on that in another post.

The Page: How Is It Performing?

At BrightEdge, we’ve been arming our customers with ways to measure our content’s performance at a page level even before Google’s secure search was launched in full. This was not only in anticipation of the change, but also a way to help businesses better understand the metrics that matter.

Post-Hummingbird and post-secure search is all about measuring the content, not the keyword. Start measuring what pages are generating the most value for you, and what types of content are generating the greatest ROI.

If you have content that ranks well, but isn’t driving traffic or engagement on your site, it’s not doing a good job of satisfying your users. You want to think about metrics like overall traffic to a page, conversion rate and so on.

Then, you can begin to look at groups of pages on your site that best perform on a traffic and revenue level, depending on your goals. In the old paradigm, SEOs may have used a “more content is better” approach. But now, it’s relevancy, credibility, timeliness and quality over quantity.

Once you have a picture of page performance on your site overall, you can then begin to make decisions about where you want to focus time and resources on your website.

Hummingbird Speeds Us Into The Future

Hummingbird is a great move for search results and could be a great way for websites to gain more visibility if they focus on the user and the content first.

It may actually be a relief for some SEOs to know that with Hummingbird and some of the other changes we’ve seen Google putting out, it’s a clear message that site owners should stop obsessing over keywords only and start focusing on creating a great experience.

Today, instead of: How do I rank for this query? Think: How do I best answer the questions my users have?

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Article Source: http://searchengineland.com/google-hummingbird-the-keyword-what-you-need-to-know-to-stay-ahead-175531

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All About The New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “search algorithm?”

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

What’s “Hummingbird?”

It’s the name of the new search algorithm that Google is using, one that Google says should return better results.

So that “PageRank” algorithm is dead?

No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).

Why is it called Hummingbird?

Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?

Google started using Hummingbird about a month ago, it said. Google only announced the change today.

What does it mean that Hummingbird is now being used?

Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

When’s the last time Google replaced its algorithm this way?

Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.

What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?

Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

I thought Google did this conversational search stuff already!

It does (see Google’s Impressive “Conversational Search” Goes Live On Chrome), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

Does it really work? Any before-and-afters?

We don’t know. There’s no way to do a “before-and-after” ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.

A search for “acid reflux prescription” used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such asthis as one of the listings.

A search for “pay your bills through citizens bank and trust bank” used to bring up the homepage for Citizens Bank but now should return the specific page about paying bills

A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.

Could it be making Google worse?

Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.

Does this mean SEO is dead?

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Does this mean I’m going to lose traffic from Google?

If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.

By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.

But I did lose traffic!

Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.

How do you know all this stuff?

Google shared some of it at its press event today, and then I talked with two of Google’s top search execs, Amit Singhal and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.

By the way, another term for the “meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our SMX East search marketing show in New York City, next week. The Coming “Entity Search” Revolution session is part of an entire “Semantic Search” track that also gets into ways search engines are discovering meanings behind words. Learn more about the track and the entire show on the agenda page.

Article Source: http://searchengineland.com/google-hummingbird-172816

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Get More About Cheap and Affordable SEO Services

These days it is very easy to find cheap SEO services in India. It is because the unemployment is at its peak and people have started to move towards jobs from homes. These jobs from home include all types of online jobs but SEO has more demand than any other. This is an obvious thing that if you are selling any item and that item has a lot of competition then only the person with cheapest price along with the best quality will be successful. As SEO services are very common therefore you can find very cheap SEO person.

People from India who are jobless when moved towards this online opportunity, you can say they were disheartened a lot by the rejection of local offices. As a result they got more committed to these online jobs because of two things.

1. Anger of Rejection

2. No other opportunity

They found it as last resort to earn their living. As a result SEO services in India got a boost. This boost was helpful for both the buyers and as well as for the service providers. For the buyers it was helpful as they got very cheap but very quality services. On the other hand the service providers also got an opportunity to show their worth to the world.

Another major factor what attracts many people to get SEO services in India is that India had become a source of billions of sales per item per month. As we all know that for the sales you need people who buy your items. More the number of people more will be the sales and how can any country beat India in terms of its population growth. This fact has invited many multinational companies to India. They came here and started their business with a great success straight away as there is a big difference in demand and supply still. As long as this difference is not covered the sales will keep on increasing.

One big advantage of hiring people who provide SEO services in India is that online marketing is a key to success these days. SEO is the best method to promote your business. Even if your business is abroad, even then you need SEO services therefore it is better to get cheap services. Moreover, when you are getting work of extreme quality, then why to go somewhere else to get these services at higher rate? The secret to success of bigger companies is that they get the beast work at the cheapest possible cost.

Therefore it is extremely sincere advice to you from our side to hire a person or a company who is providing SEO services in India and watch your business getting a success.

Author is an expert in Search Engine optimization. If you want to see your site on top of search Engines, Visit us here at SEO services

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Find Best SEO Service Provider in India

It is good at times to sit back, and study the stuff that one does all the time. When you learn something from the viewpoint of a student, you learn it well because of curiosity and inquisitiveness. But when you start putting it into implementation, it becomes very mechanical and you sort of forget to ponder into the connotations of that process. This is where the learning fails you, and you get limited to that definite knowledge you have acquired about the process, without going beyond that boundary.

Search engine optimization is something that professionals do, but seldom research. They might be optimizing websites day in and day out, but when it comes to researching and learning new nuances about the process, the buck stops short of the finish line. There is so much to find out about SEO Services in India. The way professionals go about constructing links, the way content is written, the manner in which strategic keywords are put into the write up, the designs, the tags, the bookmarks etc. are all facets of SEO India services that require intense study.

Rather than doing this mechanically and becoming a Cyber at it, it is better to find out new ways to make the process different, better and most of all a little challenging. How the search engine ranks the website, technicalities behind the crawlers scaling and measuring websites, spiders finding out whether the site has been made up with Black Hat SEO etc. are certain very crucial aspects of SEO India services that ought to be contemplated.

The very behavior of search engines is good enough to write a thesis on. If you start researching on that, it will take you to the time when the algorithm was written, tried on computer and data started accumulating. The sites that show the most comprehensive and concise of data find a place at the top, whereas the rest keep sliding downwards. These are some very important things about SEO Services in India you ought to dig deep into, for they will help you find facts unheard of.

This is not a herculean effort, just that extra mile you need to walk to learn new things about SEO. The best part is that you are the sole beneficiary. The next time you start optimizing websites, you will have new thoughts up there in your brain which you can put to use.

One more benefit is that when you start handling a team, you can always be a good guide, a superb mentor. The subordinates can be guided towards putting in good SEO Services India for better results to come out. The effort that goes into the making of a campaign can always be kept well calculated, with the endeavor being diverted towards optimizing the features available in hand. It is important to analyze this process, for there are a lot of unearthed and hidden facts that have to be found out and deciphered. Some agility is certain to bring good results.

Article Source: http://EzineArticles.com/

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SEO Company Noida : Good Distination in Digital Marketing in India

Social media has never been more powerful than now. With new methods evolving in online social media arena, social media optimization (SMO) has become the buzz word in the Internet marketing services market. A SEO India company is known for the best online marketing services including social media optimization and content optimization. These services aim at optimizing the Website for prospective users through various online tools such as blogs, social networking Websites, micro blogging services, online video tools, etc.

Social media optimization (SMO) is a relatively new concept. SMO can be viewed as an extension of search engine optimization (SEO). While SEO strategies aim at optimizing the Website mainly for search engines, SMO target the social community or the customers directly. However, both methods are complementary to each other. When a Website is optimized for search engines, it is naturally optimized for the target viewers, or the customer community. Similarly when a Website is optimized for social media, it naturally gains a lot of organic links and content that will help raise its page ranking among different search engines. In this regard, we can say that both SEO and SMO are interrelated and can be accepted as part of online marketing strategies of a business.

The most important SMO services offered by SEO Services India Company include content optimization and link building. Rohit Bhargava, who coined the term 'social media optimization' suggest six important rules for making a Web site more social media friendly. They are: increase the linkability of the Web site, include methods for easy tagging and bookmarking, reward inbound links, encourage mashup, help the Web site travel to other sites, and lastly, stay connected with other communities as much as possible. These are the fundamental rules to be kept in mind while optimizing a Web site for social media.

Link building plays an important role in SMO. If your Web site is the source/route of a number of traffics, it is likely to carry more points in SEO terms. What really happens here is that the page rank of the linked Web sites also contributes for the page rank of your Web site. For example, if your Web site is linked to Facebook, a popular social networking site, the page rank of your Web site will be improved significantly because of the impact of the traffic generated to Facebook from several other sources. The power of social media is reflected here. Social networking sites or any other social media sites such as photo sharing, article sharing or video sharing Web sites contribute in this manner because they are the sites that get the highest ranks in search engines.

Bookmarking is an important SMO tool that helps in building useful links. There are several bookmarking sites that offer this service, which helps a content travel to infinite number of destinations, depending on its quality. SEO Services Company helps clients achieve the best results from such services. They develop quality contents that can contribute for organic SEO and circulate them to different locations through social bookmarking services such as del.cio.us, digg and reddit. Depending on the requirements, the SEO India Company also provides them with other SMO services such as blogging, online forums and others.

Article Source: Ezinearticle

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